Glossary
The words we use for Shopify store data, each defined in a sentence or two, with a link to where you can see it at work.
- At least
- A lower bound. The real value is this number or higher; we use it when only part of the activity can be seen. See it in: Free tools
- Average order value
- The average amount a customer pays per order. For a store you cannot see it is an estimate too, so it is shown as a range. See it in: Store intelligence
- Break-even ROAS
- The return on ad spend at which an order neither makes nor loses money. Above it an ad pays for itself; below it you pay to sell. See it in: Ad library
- Campaign window
- A date range around a key shopping day, such as 11.11 or Black Friday, used to compare stores before and during the event. See it in: Features
- Confidence level
- How sure an estimate is, shown as a word: high, medium or low. Low confidence is a calm label, not an alarm. See it in: How to read a Shopify revenue estimate
- Data date
- The day a number was last measured. Every estimate carries one, and data older than about a day is marked "Data is old". See it in: How to read a Shopify revenue estimate
- Estimated range
- A low and a high value for a number that cannot be measured from outside, such as monthly revenue. The real value most likely sits inside it. See it in: Store revenue estimator
- Growth strength
- How fast a product or store is rising, shown as strong, medium or light instead of a raw rank. See it in: Trending products
- Niche
- A group of stores that sell the same kind of product, such as lighting or home decor. See it in: Example niche page
- Not measured
- What we show instead of a zero or a dash when we cannot estimate a value, always with the reason, for example a store that is too new. See it in: How to read a Shopify revenue estimate
- Same or similar product
- We call two listings the same product only when we are sure. When we are not, we call them similar. See it in: Trending products
- Single-product store
- A store that showed one product when it was last checked. Stores change, so it may have added products since. See it in: Single-product stores
- Theme
- The design template a Shopify store runs. Some stores use a theme built just for them or changed far from the original. See it in: Shopify theme detector
- Turkey suitability
- A score that shows how well a store fits the Turkish market, in the store list and in the browser extension. See it in: Browser extension
- Visible apps
- Apps that leave a visible mark on a store's pages. Apps that work only in the admin cannot be seen, so the list is not a full inventory. See it in: Shopify app detector
See these terms at work
Every number in the product comes with its range, its confidence level and its date.